Randall Head / Copywriter

TV - PNC Bank NFL Sponsorship

Agency: Deutsch
To launch PNC Bank's NFL partnership with the Chicago Bears, my partner and I created the "All In" campaign - a fan-focused series of TV, radio, online, print, and out-of-home ads that positioned PNC Bank as a supportive partner rather than just be another superimposed logo.

Insight: Chicago is a city that, despite it’s white collar wealth, is rooted in blue collar values. These values are no more applicable than in the community’s support of the NFL’s Chicago Bears – a team built on a historically tough and defensive style.

Strategy: We created a series of social content and local broadcast spots that linked PNC, a hard-working bank, with the hard-working people of Chicago. The campaign was supported regionally with digital ads, in-branch POS, OOH and in-stadium banners.

Check out the TV spots:

Results: PNC exceeded their Chicago, year 1, new account openings projections by 15%

Praise from the Chicago Business Journal:
"This is good, straightforward storytelling that seems so much more honest and real and engaging than most of what passes for advertising on the air these days."

Web Copy for Be-Light Meditation App

Have you meditated today?

As a yoga and breathwork teacher myself, it was a true pleasure to work with the developers of Be-Light, a meditation app that combines timeless meditation techniques with modern science to deliver a deeper meditative experience.

The "Be-Light method" combines atmospheric audio, gentle meditative and breathing guidance, and visual stimulation for an experience like no other.

Check out the copy I wrote below, or visit the site.

Press Releases for Blizzard Entertainment

With more than 30 million monthly active users and some of the most iconic franchises in gaming history, Blizzard Entertainment is one of the most renowned video game publishers in the world. During my time at Blizzard, I had a lot of fun writing press releases about some of my favorite games. Here are a few of my best:

KNIGHTS OF THE FROZEN THRONE™ BRINGS COLD TASTE OF UNDEATH TO HEARTHSTONE®
As the cold shroud of death falls upon the land of the living, Azeroth’s mortal inhabitants shiver with fear—Knights of the Frozen Throne™, the new expansion for Blizzard Entertainment’s smash-hit digital card game Hearthstone®, has arrived. The Lich King—Lord of the Scourge, master of Icecrown Citadel, and wielder of the cursed runeblade Frostmourne—has come to conquer the tavern and those within it, promising power in the form of 135 frosty new cards.
READ THE FULL RELEASE

CRIME PAYS IN THE MEAN STREETS OF GADGETZAN™
The back-alleys of Azeroth’s biggest trade city are bustling with smugglers, assassins, and outcast magic users—and they’re about to become your closest allies in Mean Streets of Gadgetzan™, the fourth expansion for Blizzard Entertainment’s Hearthstone® digital card game. Opportunity awaits in the dark corners of Gadgetzan, and those with the spunk and street smarts to befriend the local crime families can earn a lavish cache of contraband in the form of 132 new cards. . . .
READ THE FULL RELEASE

THE BOOMSDAY PROJECT™ SUBJECTS HEARTHSTONE® PLAYERS TO THE WACKY WONDERS OF SCIENCE STARTING AUGUST 7
A once-in-a-lifetime opportunity awaits the intrepid scientists, engineers, and . . . test subjects of Azeroth in The Boomsday Project™, the next expansion for Hearthstone®, Blizzard Entertainment’s smash-hit digital card game. On August 7, the infamous Dr. Boom’s delightfully irresponsible experiments will be unleashed upon players in the form of 135 new cards and a slew of mischievous new gameplay mechanics. . . .
READ THE FULL RELEASE

WORLD OF WARCRAFT®: LEGION™ IGNITES WORLDWIDE PLAYERBASE
With Azeroth on the brink of destruction, heroes from around the world were summoned to drive back the Burning Legion’s armies last week with the launch of World of Warcraft®: Legion™, the sixth expansion to Blizzard Entertainment’s acclaimed massively multiplayer online role-playing game. Today, Blizzard announced that players have forged a truly formidable defensive front—as of the expansion’s first full day of launch on August 30, more than 3.3 million copies of Legion had sold through, matching the all-time record achieved by previous expansions and making it one of the fastest-selling PC games ever.† In addition, World of Warcraft’s launch-week player concurrency climbed to its highest point since the 2010 launch of the Cataclysm ® expansion, as champions from around the world united to strike a mighty first blow against the fel invaders. But the battle has only just begun. . . .
READ THE FULL RELEASE

TV & Web Copy - Sherwin Williams

Agency: Deutsch
From pitch to campaign launch, I helped develop an integrated campaign for HGTV HOME Sherwin-Williams. Targeted toward female "DIY-ers," the Paint On campaign sought to ignite that creative spark that lives within us all.

Broadcast TV: "If These Walls Could Talk"

Web copy
The HGTV Home by Sherwin Williams website serves primarily to spark the imaginations of DIY painters. With a continually updated blog that reflects each season's new Color Collections, this site remains a living source of inspiration for those looking to bring new life to their home.

View the live site, or check out some excerpts below:

Web Copy for Equinox.fund

The value of Bitcoin may be volatile, but technological innovation is always increasing exponentially in the blockchain space. Equinox is an all-encompassing Web3 ecosystem that supports developers with incubation services, investors with education and initial sale opportunities, and end users with earning opportunities.

Even if you don't understand any of what I just said, know this: the Equinox brand is pioneering, inclusive, and shiny. Very shiny.

Visit the site, or view the copy below:

Experiential - PNC Bank New Branch Marketing

Agency: Deutsch
When you think of banking, what comes to mind?

Probably not fun, games, and ice cream . . . until now.

To promote PNC Bank's branch openings in new markets and drive account acquisition, I suggested we get together with our new neighbors over the summer for a good old fashioned block party.

The PNC Treat Truck
Being a suave and persuasive marketer, I somehow convinced my BANKING CLIENTS to buy and design our own food truck. The PNC Treat Truck slings tasty, financially-themed treats (created in partnership with select local vendors) and special account opening offers in zip codes where new PNC branches are opening to spread joy and brand awareness.

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Festival of Achievement
To properly celebrate the grand openings of our new branches, I worked with the production team at Deutsch to create a fully-branded carnival experience. We conceptualized, designed, and fabricated larger-than-life carnival games with tie-ins to PNC's banking tools, credit cards, and home lending services. We also created game guides to educate the staff on game operation and product selling points, and we also created signage for brand level messaging.

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Digital - Honda 'Serial One'

Agency: RPA
While working on a social assignment for Honda, I stumbled across Tim Mings - a quirky mechanic and collector with a fixation on the Honda N600. I was looking for a subject matter expert to interview; but I found so much more.

Tim told me he owned the first Honda car ever produced for the American market - 'Serial One' - but it was on cinderblocks.

Over lunch that day, I put together a wild pitch: to fund and document Tim Mings' restoration the #FirstHonda, and have a homecoming event for the car at the American Honda Museum in Torrance, CA.

The folks at Honda said yes ;)

Social:
I also created a social campaign that invited Honda's followers to share memories about their beloved Honda car(s) using the #FirstHonda. Just as Tim's N600 was the first Honda in the US, many drivers had a Civic or Camry for their first automobile.

July 2012

Video - Equinox Crypto Launchpad

As a copywriter for the Equinox Launchpad, I help crypto start-ups bridge the knowledge gap and market their blockchain projects to potential investors in a compelling and easy-to-understand way.

I've worked with a variety of crypto start-ups in the metaverse, gaming, and NFT spaces. Here are a few pieces I've scripted:

Creative Direction - @OfficiallyFrosty EP Release

During my time in Southern California, I collaborated with hip-hop/r&b artist @OfficiallyFrosty, co-writing and producing her debut "Frosty" EP.

I leveraged my marketing expertise to create an epic launch campaign that capitalized on our early momentum and grassroots support from the local music scene to propel the project toward a wider audience.

To do this, I collaborated with multiple illustrators, artists, photographers, and videographers to create a unique and powerful aesthetic for Frosty, the EP, and our "A Frosty Summer" 2019 tour, including a logo, custom Aztec-inspired illustrations for the album cover, music video, tour posters & merch, and physical CDs.

Bio:

Tour Poster:

"Ridin' Down the Block" music video:

Listen to the "Frosty" EP:

Songwriting - "Milk & Sugar" for Romaine Willis

I collaborated with Sri Lankan pop/r&b singer Romaine Willis to write her debut single, "Milk and Sugar." The process involved multiple jam sessions, sharing lyrics to my existing work for inspiration, and then writing lyrics together for this song (as well as three others).

"Milk & Sugar" charted at number 1 within Sri Lanka for three straight weeks.

Check out the demos for all the songs I wrote with Romaine Willis:

Randall Head · Demos for the Romaine Willis + Randall Head EP

Content Writing Samples

Need some content created? I'm a versatile writer with experience in multiple industries. Check out these samples:

AUSTRALIA AND LATIN AMERICA ENTER THE FRAY IN WOW ARENA
Over the years, we’ve come to regard North America and Europe as the powerhouse regions of competitive World of Warcraft. In fact, only one team from outside Europe or North America has ever won the World of Warcraft Arena World Championship at BlizzCon—Korea’s OMG took home the trophy in 2011.

It seems that the rest of the world has grown restless in the shadow of these colossal regions: this year marked the most regionally diverse lineup of teams that came to BlizzCon Opening Week to challenge EU and NA for the title. Among the contenders are Unitas Black and Blank Esports of Australia—the first teams from Latin America and Australia, respectively, ever to set foot on the World of Warcraft Arena World Championship stage at BlizzCon. . . .
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Faire is Faire: A Pin Trading Tale
BlizzCon is in full swing, and that means big announcements, exciting esports matches, and plenty of panels. But if you venture upstairs to the mysterious Darkmoon Faire, you’ll find yourself in the midst of a legendary BlizzCon tradition: pin trading!

There are more than 250 unique Blizzard Pins of varying rarity to collect. Adventurers and traders have spent years searching for missing treasures to complete their collections, and each BlizzCon, they gather at the Darkmoon Faire to display their wares in hopes of scoring the perfect trade.

Equipped with a modest inventory of five pins, I pulled up a chair at the Blizzard Bazaar—the large “open trading” area at the Darkmoon Faire—to learn more about these treasure seekers, and to try my hand at trading. . . .
READ THE FULL ARTICLE

The Hottest NHL Hockey Matchups of the Season
The NHL is back in all its glory, and so are the fans! After an abbreviated 2020-21 season, rife with interference, the 2021-22 season is skating ahead at full speed. Through all of the COVID-19 clamor, one message resounded across the entire sporting world: FANS MATTER.

The energy, excitement, and passion that hockey fandom exudes is the magic that brings arenas to life and makes each match more than just a game. After a year in the sin bin, tickets are going fast, and here at Vivid Seats, we’re pumped to be getting fans back into their seats. With a full 82-game season underway, and the Seattle Kraken making their debut, there’s plenty to be excited about this year - especially these five hotly anticipated matchups.

Fire up the zamboni, and let’s get back on the ice! . . .
READ THE FULL ARTICLE

Live Music's Big Comeback by the Numbers
As venues and arenas start opening up again, there’s cause for celebration—especially among live music fans and their favorite artists. Shows are being held, tours are being booked, and even festivals are returning as live music returns to the stage! After such a long time without concerts, fans are hyped to get back to the events they love.

As a leading online ticket marketplaces, Vivid Seats has a finger on the pulse of live events. It should come as no surprise that fans are flocking back to concerts, but our data tells an even more amazing story. Here are five astonishing statistics that show live music is making a big comeback: . . .
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Drunk Robots Receives Investment from Animoca Brands
The city of Los Machines is proud to welcome its newest resident: Animoca Brands, a global leader in decentralized gamification, today announced a strategic partnership with Drunk Robots, our upcoming play-to-earn action-RPG built on the BNB Chain.

With a large portfolio of over 150 investments in NFT-related companies and blockchain projects that are contributing to building the open metaverse, Animoca Brands brings a vast wealth of expertise to this partnership, as well as investment and marketing support that will stretch well into the future of Drunk Robots. . . .
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Terpene Talk: Limonene

When life hands you lemons, you’re getting way more than a strong (and sour) dose of vitamin C; you’re receiving a healthy dose of limonene, one of the most common terpenes that appear in your favorite cannabis strains. Often found in the rinds of lemons, grapefruit, oranges, and limes, limonene is known for its citrusy zest and uplifting effect.

Chances are you and limonene are old friends. After all, who doesn’t love citrus? Demystifying cannabis and its components are important to us, because . . . well, let’s be honest: it’s a plant. Being of this Earth, cannabis plants share many commonalities with other, less-taboo plants, flowers, and fruits.

Even though you might not have known it, limonene has been in your diet all along. If you’re reading this article, then it’s likely that limonene has also been in your joint, bong, or vape, contributing to many a great smoke session. . . .
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Five Ways to Clean Up Your High
The benefits of using cannabis are nothing short of incredible. The plant can be used for reducing anxiety, stimulating appetite, treating medical conditions such as glaucoma, and even helping fight cancer. If you’re on a quest toward better health using medical marijuana, also referred to as MMJ, or even if you’re a recreational user, it’s also important to consider the healthiest ways to consume this medicine. To that end, we’ve created a short list of ways you can start cleaning up your high.

Wait, what?
Chances are, most of us were first introduced to cannabis by smoking. This is the classic, tried and true method for consuming cannabis, as well as the most culturally prolific representation of “cannabis culture.” Smoking brings on the effects of marijuana quickly, can be easier to dose, and is, for many, an enjoyable experience, or even ritual.

However, smoking also poses health concerns of its own. While many will argue that smoking cannabis isn’t as detrimental as smoking tobacco, that doesn’t mean that “lighting one up” isn’t without health risks, especially concerning the lungs, throat, and mouth.

So, what can you do to clean up your high? . . .
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